Visit California partnered with Tripadvisor and the digital advertising team to leverage Tripadvisor's millions of monthly users to build an advertising campaign around their Road Trip Republic campaign.
This large scale, high budget and robust campaign required several months of planning and discussion with the client and their agency.
We solved and negotiated through a Tripadvisor rebrand, several new product launches and re-orgs.
The digital advertising team and I developed solutions to leverage California’s road trip content from across Tripadvisor.
Visit California X Tripadvisor: Campaign Case Study Desktop & Mobile Landers
Visit California X Tripadvisor: Campaign Case Study – Horizon Banner Designs
Visit California X Tripadvisor: Campaign Case Study – Sponsored Hero Image, Destination Spotlight & Marketing Emails
Visit California X Tripadvisor: Campaign Case Study – Rich Media Digital Display Banners
Visit California X Tripadvisor: Campaign Case Study Desktop Landers
