Tripadvisor Ad Product Vision

date_range When: 2018

group Role(s): Lead Designer

devices Platform(s): Web, Mobile, Native App

  • CASE STUDY

  • PRODUCT DESIGN

  • WIREFRAMING

  • TRAVEL

  • PROTOTYPING

  • IDEATION

  • UX DESIGN

  • FRONT END DEV

In 2018 I collaborated with the director of advertising product to develop an outline and vision of all the products we planned to launch throughout 2019.

I developed a persona to bring the story of the products to life and highlight how the products would benefit the user. At the end of 2019 the team launched 80% of the featured products.

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Advertising Products @ Tripadvisor: Case Study